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PRIVACY POLICY
INTRODUCTION
Kyak pouches respects your privacy and is committed to protecting your personal data. This privacy policy will tell you how we look after your personal data when you visit our website and inform you of your privacy rights and how the law protects you.
1. PURPOSE OF THIS PRIVACY POLICY
This privacy policy aims to give you information on how kyak pouchescollects and processes your personal data through your use of this website, including any data you may provide through the website when you sign up to receive our marketing material, purchase a product or service or take part in a competition.
This website is not intended for children and is for adults of legal purchasing age in your country of residence.
It is important that you read this privacy policy together with any other privacy notice on our website from time to time so that you are fully aware of how and why we are using your data.
2. THIRD-PARTY LINKS
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.
3. THE DATA WE COLLECT ABOUT YOU
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:
- Identity data includes first name and last name.
- Contact data means the data we use to contact you including your billing address, delivery address, email address and telephone number.
- Financial data means the data we use to process your payments for your orders including your payment card details. We do not store or process your card details ourselves, they are processed and stored via one of our contracted third party service providers. We encrypt your payment card details in your browser and securely transfer this data to our relevant third party payment provider to process a payment.
- Transaction data means details about transactions you have made on our website including the payments to and from you along with other details of products and services you have purchased from us.
- Technical data means details about the device(s) you use to access our website including your internet protocol (IP) address, browser type and version, location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
- Profile data includes your username (email address) and password, your login data, purchases or orders made by you, your interests, preferences, feedback and survey responses.
- Usage data includes information about how you use our website, products and services. This includes your browsing patterns and information such as how long you might spend on one of our webpages and what you look at and for on our website, the click stream to and from our website, page response times and page interaction information such as scrolling, clicks and mouseovers.
- Marketing and communications data includes your preferences in receiving marketing from us and your communication preferences.
WE ALSO COLLECT, USE AND SHARE AGGREGATED AND/OR ANONYMISED DATA (“AGGREGATED DATA”) SUCH AS STATISTICAL OR DEMOGRAPHIC DATA FOR ANY PURPOSE. AGGREGATED DATA MAY BE DERIVED FROM YOUR PERSONAL DATA BUT IS NOT CONSIDERED PERSONAL DATA IN LAW AS THIS DATA DOES NOT DIRECTLY OR INDIRECTLY REVEAL YOUR IDENTITY. FOR EXAMPLE, WE MAY AGGREGATE YOUR USAGE DATA TO CALCULATE THE PERCENTAGE OF USERS ACCESSING A SPECIFIC WEBSITE FEATURE. HOWEVER, IF WE COMBINE OR CONNECT AGGREGATED DATA WITH YOUR PERSONAL DATA SO THAT IT CAN DIRECTLY OR INDIRECTLY IDENTIFY YOU, WE TREAT THE COMBINED DATA AS PERSONAL DATA WHICH WILL BE USED IN ACCORDANCE WITH THIS PRIVACY POLICY.
4. IF YOU FAIL TO PROVIDE PERSONAL DATA
Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, where you do not provide suitable delivery instructions to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.
5. HOW IS YOUR PERSONAL DATA COLLECTED?
We use different methods to collect data from and about you including through:
- Direct interactions. You may give us your identity data, contact data, transaction data, profile data, financial data and marketing and communications data by using our website, filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you
- Purchase a product or service (including gift cards) through our website;
- Create an account on our website;
- Request marketing to be sent to you;
- Enter a competition; OR
- Give us some feedback.
- Automated technologies or interactions. As you interact with our website, we may automatically collect usage data and technical data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Please see our cookies policy for further details
6. PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA
We have set out below, in a table format, a description of all the ways we may use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Purpose/activity
Type of data
Lawful basis for processing including basis of legitimate interest
To register you as a new customer
- IDENTITY
- CONTACT
- PROFILE
Performance of a contract with you.
To process and deliver your order, including:
- MANAGING PAYMENTS, FEES AND CHARGES; AND
- MANAGING YOUR QUERIES THROUGH OUR CUSTOMER SERVICE TEAM – THIS MAY INCLUDE RECORDING CALLS TO OUR TEAMS.
- IDENTITY
- CONTACT
- FINANCIAL
- TRANSACTION
- MARKETING AND COMMUNICATIONS
Performance of a contract with you. We may also use some of the data related to your queries for our legitimate interests of ensuring our customer service quality standards are met.
To collect and recover money owed to us in respect of your order
- IDENTITY
- CONTACT
- FINANCIAL
- TRANSACTION
Necessary for our legitimate interests (to recover debts due to us).
To carry out fraud assessments
- IDENTITY
- CONTACT
- FINANCIAL
- TRANSACTION
- TECHNICAL
Performance of a contract with you.
To notify you in relation to our legal obligations and documents, including changes to our terms or privacy policy.
- IDENTITY
- CONTACT
- PROFILE
Necessary for our legitimate interests of ensuring our customers are updated on these changes.
To help us improve our offering to our customers, including asking you to leave a review or take a survey, or provide customer insights.
- IDENTITY
- CONTACT
- PROFILE
- MARKETING AND COMMUNICATIONS
Necessary for our legitimate interests (to study how customers use our products/services, to improve our offering to our customers, to develop them and grow our business).
To enable you to partake in a prize draw or competition.
- IDENTITY
- CONTACT
- PROFILE
- USAGE
- MARKETING AND COMMUNICATIONS
Performance of a contract with you to fulfil the promotion and run the competition/prize draw. We may also subsequently use your entries for the legitimate interests of understanding our customer base more effectively.
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data).
- IDENTITY
- CONTACT
- PROFILE
- TECHNICAL
Necessary for our legitimate interests (for running our business, provision of administration and it services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise).
To deliver relevant website content, advertisements and other marketing material to you and measure or understand the effectiveness of the advertising we serve to you.
- IDENTITY
- CONTACT
- PROFILE
- USAGE
- MARKETING AND COMMUNICATIONS
- TECHNICAL
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business to inform our marketing strategy and to improve our offering to you).
Please note that where cookies are used for this purpose, this is covered separately by our cookies policy.
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences
- USAGE
- TECHNICAL
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy). Please note that where cookies are used for this purpose, this is covered by our cookies policy.
To make suggestions and recommendations to you about goods or services that may be of interest to you
- IDENTITY
- CONTACT
- USAGE
- TECHNICAL
- PROFILE
Necessary for our legitimate interests (to develop our products/services and grow our business, and to improve our offering to you).
We do not conduct any automated decision making. We may on occasion profile our customers for the purposes of targeting marketing at them and where this is done, this is undertaken for our legitimate interests of ensuring our marketing is relevant to its audience. For example, we may classify an appropriate audience for a promotion by what products on our website they have previously looked at or expressed an interest in. We do not conduct any online behavioural tracking.
7. HOW LONG WILL YOU USE MY PERSONAL DATA FOR?
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. For example, details of your orders will be kept for as long as we need to retain that data to comply with our legal and regulatory requirements. This is generally 7 years unless the law prescribes a longer period.
In some circumstances you can ask us to delete your data: see ‘your legal rights’ below for further information.
In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
8. YOUR LEGAL RIGHTS
Under certain circumstances, you have rights under uk data protection laws in relation to your personal data.
You have the right to:
Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it for example where you consider that we do not need it any longer for the purposes for which we originally collected it as explained to you in this privacy policy